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Glossary
Terms for Architecture, Green Building & Energy
This glossary includes more than 300 solar terms, as well as hundreds of additional sustainable design and construction terms.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AllGreenwash
Definition 1: Describes the deceptive use of green PR or green marketing to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly.
Definition 2: The term greenwashing was coined by New York environmentalist Jay Westerveld in a 1986 essay regarding the hotel industry's practice of placing placards in each room promoting reuse of towels ostensibly to "save the environment".
Definition 3: Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.
