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Natural Capitalism Solutions

Natural Capitalism Solutions' mission is to educate senior decision-makers in business, government and civil society about the principles of sustainability. Natural Capitalism Solutions shows how to restore and further enhance natural and human capital while increasing prosperity and quality of life. In partnership with leading thinkers and groups, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries. Natural Capitalism Solutions (NCS) is a 501(c)(3) non-profit organization.

L. Hunter Lovins is President and founder of the Natural Capitalism Solutions (NCS) (www.natcapsolutions.org). NCS educates senior decision-makers in business, government and civil society to restore and enhance the natural and human capital while increasing prosperity and quality of life. In partnership with leading thinkers and Implementers, NCS creates innovative, practical tools and strategies to enable companies, communities, and countries to become more sustainable. Trained as a sociologist and lawyer (JD), Hunter co-founded the California Conservation Project (Tree People), and Rocky Mountain Institute, which she led for 20 years. Lovins has consulted for scores of industries and governments worldwide. She has consulted with large and small companies including the International Finance Corporation, Royal Dutch Shell, Interface, Clif Bar, and Wal-Mart. Governmental clients include the Pentagon, U.S. Environmental Protection Agency, Department of Energy and other agencies, numerous cities, and the governments of Jamaica, Australia, and the U.S. She has also served an advisor to the Energy Minister of the Government of Afghanistan.