SERA's core service, architecture, blends two traditions: urban revitalization and sustainable design. Founded in 1968 in the era of Portland's downtown renaissance, SERA's design approach stresses urban infill, reuse and redevelopment as important strategies in creating a new sense of community. Today, that same civic pride is dedicated to achieving an architecture that balances urban and natural resource flows. Our architecture strives for a sense of beauty, proportion and specificity of place while maintaining functionality and durability over time.