Yudelson Associates' mission is to "grow the business of green building," by making its clients more successful in the design, development, marketing, construction and operation of green building projects and programs. We work with manufacturers to develop sustainability programs and green building products. We also work closely with college and university leaders to grow sustainability programs on campus. We work with venture capital firms and private investors to assess market opportunities and develop market entry strategies for new green technologies.Founder Jerry Yudelson is the author of many books on green building, including the 2010 new title "Dry Run" about the global water crisis.